People sometimes ask us a fair question. Colourberry is known for video production, 3D animation, photography and web design. So why does a content production studio now offer SEO and monthly marketing?
The short answer is that we never planned to. We went looking for an SEO agency to grow our own business, could not find one we trusted to actually do the work, and ended up teaching ourselves. This is how that happened, and why it shaped the way we work with clients today.
Thirty years of making content for other people
Colourberry is run by two brothers with backgrounds in broadcast television, 3D animation and technical video production. Over three decades we have produced content for clients such as Toyota, Ford, Kenworth, Crown Lift Trucks and Birdon, from product films and safety training to photorealistic 3D animation of complex machinery.
For most of that time, marketing ourselves was an afterthought. Work came through relationships and referrals. But as more buyers started researching suppliers online before picking up the phone, it became clear that our own website needed to work much harder.
Looking for an SEO agency we could trust
Like most business owners, we started by looking for help. We wanted someone who would research our market, produce content, improve our website and show us clearly what was happening each month.
What we found instead was hard to evaluate. Deliverables were vague, it was difficult to tell how much real work would be done each month, and long contracts were common. We could not find a provider we trusted to actually do the work, so we decided to learn it ourselves.
Teaching ourselves SEO
We started on our own website. We studied how search engines evaluate pages, how people search for the services we offer, and what separates content that ranks from content that sits unread. Then we applied it, measured the results and adjusted.
The biggest lesson surprised us. The technical side of SEO matters, but it is learnable and fairly finite. The part that makes the real difference, month after month, is producing genuinely good content. Articles that answer real questions. Case studies drawn from real projects. Pages that explain a service clearly and show proof it works.
That happened to be the one thing we had been doing professionally for thirty years.
From our own site to our clients
Once we saw it working for us, we started applying the same approach for clients. The results gave us the confidence to offer it properly.
For PFi, a Brisbane based industrial engineering and manufacturing firm, we ran a campaign combining search focused content with direct outreach. We have written up how the same approach helped an industrial engineering firm double its website traffic in four months, and a Phuket medical clinic saw 686% visitor growth.
Most recently, for BevTech Engineering and Automation, we increased website traffic by 405% in the first three months. We targeted the services BevTech wanted to grow, reinforced the areas they were already strong in with case studies, added a plant shutdown checklist to capture leads and built a recruitment registration form so skilled applicants are on file before a position opens.
Building the service we wanted to buy
When we turned this into a service, we designed it around everything we had wanted and could not find.
Clear hours. Our retainer includes 12 hours per week, every week, of hands on work on your business. You know exactly how much effort you are getting.
Real work, not just reports. We write the content, build the pages, set up the lead capture and run the outreach. Reporting shows what was done, not what should be done.
Live results. Every month we sit down with you and walk through the numbers live, then agree what to push next.
No contracts. We do not lock anyone in unless they would like a contract for their own paperwork. That means we rely on the performance of our work for clients to want to stay, which is exactly how it should be.
Content with proper visuals. Because we produce video, 3D animation and photography in house, the content we create is backed by visuals that make people stop and read.
The result is our affordable SEO services retainer: monthly SEO, inbound marketing and outbound marketing for $2,500 per month plus GST, with live monthly performance reviews and a free website redesign if desired.
What we learned that might help you
Whether or not you work with us, a few lessons from our own journey are worth sharing.
Ask how many hours you are paying for. It is the single most useful number when comparing SEO providers.
Content is where the results come from. If a provider cannot show you the content they will produce, be cautious.
Insist on seeing results live. A good provider has nothing to hide.
Be wary of long contracts before results. Good work is the best reason to stay.
We go into more detail on warning signs in How I Spot Bad SEO Agencies, and on pricing in How Much Does SEO Cost in Australia in 2026?
Why content production and SEO belong together
Many SEO providers are strong on strategy but have to outsource the content, the design or the visuals. That creates a gap between the plan and the finished work, and the quality of the content often suffers as a result. We approach it from the opposite direction. We started as a production studio, so the content is where we are strongest, and we learned SEO to make sure that content gets found.
In practice that means a case study can include real photography of your team at work, a service page can feature a short film or a 3D animation built from your CAD files, and an outreach email can lead with something genuinely worth watching. Visitors stay longer, understand more and are far more likely to get in touch. Those are exactly the signals that help content rank, and exactly the outcomes that grow a business.
Long term relationships, earned every month
We value long term relationships, and the best way to build one is to deliver every single month. That principle has served us through thirty years of production work, and it is the foundation of our marketing and SEO service too.
If you would like to talk about growing your business, email simon@colourberry.com. Tell us what you want to grow, and we will come back with a plan for your first three months.
We recommend starting with a three month trial of our monthly marketing and SEO retainer.
