ENGINEERING SEO

My names Simon Bailey, co-founder and SEO manager at Colourberry.

 

 Nobody can guarantee 1st place on Google, but with the right investment we can rank you high on the 1st page of Google.

 

We don’t outsource.  It’s us all the way and we provide monthly reporting so you can track your ROI.

What is SEO?

SEO stands for Search Engine Optimization.  SEO is a set of practices designed to improve the appearance and positioning of web pages in organic search results.

 

Because organic search is the most prominent way for people to discover and access online content, a good SEO strategy is essential for improving the quality and quantity of traffic to your website.

Who Needs SEO?

Company evaluation.

In this digital age, one of your most valuable business assets is your website.

 

Your online site is the only digital asset you truly control and own and if you ever choose to sell your business, SEO traffic will make up a component of your valuation.

 

For this reason, quality SEO is a great investment which compounds over the long term.

Any business with more than 20 employees.

SEO is a parachute in tough financial times. You can pause your SEO spend and the progress you’ve made in your rankings will last long enough to get you through any financial downturn.

 

Whereas those who spend on PPC (pay per click) still have to come up with the funds to stay visible.

 

SEO actually saves you money at the times you need it most.

Already busy?

Additional project enquiries to your already busy workshop is a nice problem to have. 

 

If  you’ve staffed up and tooled up for your current workload, SEO is the safest option for smoothing out the ups and downs in whats coming around the corner. 

Competitors employing SEO.

SEO is also about recognition and credibility growing how you are seen in a space. 

 

Not just future clients but future staff looking to make a move.

SEO.  The best sales rep you will ever have, at half their yearly cost. 

Sales staff are great, and great sales reps want SEO more than anyone. 

 

SEO doesnt replace sales reps it empowers them.  

 

Its a funnel of warm leads letting your reps do what they love,  talk to potential customers that called them.

 

Not cold calling.

B2B Companies.

SEO enhances the visibility of B2B businesses and helps them reach potential clients searching for their products or services.

E-commerce Stores  (Products).

Since sales directly depend on website traffic, SEO can significantly boost an online store’s visibility and attract customers ready to purchase.

Your Return on Investment

For what SEO costs there is nothing that comes close to the ROI SEO brings.

 

How much you choose to invest in SEO determines your progress speed and ROI.

Its not unusual to see 10X to 20X, even 50X + returns for the amount spent on SEO. 

Our SEO Pricing

SEO JUMPSTART

(One Time Fee)

We will build a template WordPress website based on your samples provided, direction and brand guidelines.

  • Keyword Research
  • Install Google Analytics
  • Create XML Sitemap
  • Add ALT Tags
  • Create Page Title and Descriptions
  • Add Location to Google Maps
  • Submission to 1500 Search Engines
  • Add Business to 3 Local Directories
  • 303 Re-Direct
  • Install All-In-One-SEO Plugin
  • Rename Page URL’s
  • Social Share Buttons

*Price is based on a 5 page website.  Additional pages are $100 each.

$1500

Jumpstart

Package

+gst

One Time Fee

For Example:

5 Page Site $1,500 +gst

($100 per additional website page)

7 Page Site $1,700 +gst

($100 per additional website page)

10 Page Site $2,000 +gst

($100 per additional website page)

ESSENTIAL PLAN

We will create a custom SEO strategy based on your $1,500/month budget.

Campaign Setup And Optimization

  • Website Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • Monthly Reporting

$1,500

Per Month

+gst

Prepaid Discounts:

3 Months $4,050 +gst

(10% discount saves you $450)

6 Months $7,650+gst

(15% discount saves you $1,350)

12 Months $14,400+gst

(20% discount saves you $3,600)

ENTERPRISE PLAN

We will create a custom SEO strategy based on your $3,500/month budget.

Campaign Setup And Optimization

  • Website Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • Monthly Reporting

$3,500

Per Month

+gst

Prepaid Discounts:

3 Months $9,450+gst

(10% discount saves you $1,050)

6 Months $17,850 +gst

(15% discount saves you $3,150)

12 Months $33,600+gst

(20% discount saves you $8,400)

CORPORATE PLAN

We will create a custom SEO strategy based on your $10,000+/month budget.

Campaign Setup And Optimization

  • 16 Full Days p/m
  • Website Audit
  • Custom SEO Strategy
  • Keyword Research
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • Monthly Reporting

$10,000

Per Month

+gst

Prepaid Discounts:

3 Months $27,000+gst

(10% discount saves you $3,000)

6 Months $51,000+gst

(15% discount saves you $9,000)

12 Months $96,000+gst

(20% discount saves you $24,000)

FREQUENTLY ASKED QUESTIONS

Here are some of our most frequently answered SEO questions and answers.

What does SEO stand for?

SEO, short for Search Engine Optimization, is the art of naturally boosting your website’s visibility and achieving higher rankings in search results without resorting to paid advertising like pay-per-click campaigns. It involves a spectrum of tactics, ranging from crafting content rich with relevant keywords to having a robust digital footprint on various social media channels. The goal is to attract more visitors to your site by aligning with the criteria search engines use to rank pages. As these criteria are not static—search engines regularly refine their algorithms—SEO strategies must evolve continually to keep pace and remain impactful.

Easy. Give us a call or email. If we can’t get to the phone, we may be off filming content for a client’s website, but email will always reach us, and we respond quickly. 

If you’ve hired a company before to do SEO for you but had poor or no results, then it could be one of the following reasons.

  1. Many businesses only experience with SEO are SEO companies that are borderline scammers. They will promise the world in return for a few hundred dollars a month.  A small enough amount that many businesses will keep paying and not question for a long time assuming they are benefitting from it. SEO takes a decent investment to see a good ROI because it’s a lot of work.
  2. Your SEO company just didn’t know what they were doing.
  3. Your investment wasn’t enough to beat through the competition.

The time frame for seeing tangible results from SEO efforts can vary significantly depending on several factors. Generally, you can expect the following:

 

  1. Initial Improvements: Some technical SEO improvements can have relatively quick effects, such as fixing broken links, improving site speed, or resolving Google indexing issues. These can sometimes yield noticeable results within weeks.

  2. Moderate Changes: For more substantial SEO efforts, such as content creation, keyword optimization, and link building, it typically takes anywhere from 3 to 6 months to start seeing results. This is because search engines need time to crawl and index new content, and for changes to gain traction within the search algorithm.

  3. Competitive Markets: In highly competitive industries or for highly competitive keywords, it can take 6 months to a year or more to see significant movement in search rankings. The competition level directly impacts how long it will take to climb the SERPs (Search Engine Results Pages).

  4. Ongoing Efforts: SEO is not a one-time task but an ongoing process. As algorithms change and competitors also optimize their sites, continuous effort is required to maintain and improve rankings over time.

  5. Algorithm Updates: Sometimes, results can be affected by search engine algorithm updates, which can cause fluctuations in rankings. After such updates, it might take some time for a site to stabilize its position in the search results.

  6. Long-Term Commitment: For sustained SEO success, a long-term commitment is necessary. It’s about building a reputation and authority, which inherently takes time.

 

SEO should be seen as a long-term investment rather than a quick fix. Immediate results are rare, and SEO typically requires patience and consistent effort to achieve and maintain rankings, traffic, and, ultimately, ROI. It’s essential to set realistic expectations and understand that SEO growth tends to be gradual and cumulative.

No. We don’t worry about contracts. We want to build long term productive relationships keeping you happy with the results on a monthly basis.

 

You are free to come and go as you please because we understand sometimes times can be tough, and as beneficial as SEO is for every business, it may not always be affordable. 

The cost of SEO services can vary widely depending on several factors, including the scope of the project, the experience, the competitiveness of your industry, and the specific goals you want to achieve.

 

We offer comprehensive SEO services and can handle all aspects of SEO for your business. Monthly retainers for small to medium-sized businesses can range from $1,000 to $20,000 or more. For larger or high-end SEO agencies, the costs can be significantly higher.

 

When considering SEO costs, it’s important to remember that SEO is typically a long-term strategy. The initial months may require a heavier investment to set up the SEO foundation, with ongoing costs to maintain and improve rankings. It’s also crucial to consider the potential return on investment (ROI). Effective SEO can lead to substantial increases in traffic and conversions, which can make the investment worthwhile.

 

Our SEO packages range from $1000-10,000 per month with no-contract.

SEO can deliver an exceptional return on investment, often surpassing expectations significantly. For instance, we’ve observed clients who have amplified their online sales by as much as 10X within 18 months, translating to an ROI that’s more than 20 times their initial investment.

The enduring advantage of SEO lies in the longevity of its benefits—the traffic and leads garnered through SEO tend to be long-lasting.

While our goal is to significantly improve your search engine rankings and we have a track record of achieving top placements for our clients, no ethical SEO company can guarantee a number 1 ranking on Google. Google’s algorithms are complex and constantly evolving, and rankings are influenced by numerous factors, many of which are outside of anyone’s direct control.

 

What we can promise is to apply best practices in SEO to increase your website’s visibility and search engine rankings. We’ll conduct a thorough analysis of your website, industry, and competition, and then implement a tailored strategy that targets relevant keywords and optimizes your website’s content and structure.

 

Our focus is on delivering the best possible return on your investment by driving targeted traffic to your site and improving your online presence. We commit to transparency in our methods, regular communication about our progress, and adapting our strategies to align with the latest search engine guidelines and your business objectives.

If you decide to stop your SEO efforts, the impact on your search rankings and web traffic can vary, but here’s a general outline of what might occur:

 

  1. Gradual Decline: Initially, you may not notice a significant change, but over time, your rankings and traffic may begin to drop gradually. This is because SEO is cumulative, and the benefits of past work can sustain your site for a while.

  2. Competition Overtakes: Your competitors are likely continuing their SEO efforts. As they produce fresh content and optimize their sites, they may begin to outrank you, especially for competitive keywords.

  3. Algorithm Updates: Search engines like Google frequently update their algorithms. Without ongoing SEO work, your site may not be optimized for new algorithm changes, which could negatively affect your rankings.

  4. Outdated Content: Part of SEO involves updating content and ensuring it remains relevant and valuable. Over time, if your content becomes outdated, it may rank lower as other websites provide more current information.

  5. Link Decay: Links to your site can naturally decay as other websites restructure or go out of business. Continuous SEO includes building new, high-quality backlinks to replace those that are lost.

  6. Technical Issues Unaddressed: SEO also involves monitoring for technical issues that can harm rankings, such as site speed, mobile-friendliness, and crawl errors. Without attention, these can deteriorate over time.

  7. Loss of SERP Features: If you are not actively maintaining your SEO, you might lose SERP (Search Engine Results Page) features like featured snippets, local packs, or knowledge panels that can drive significant traffic.

 

While you may not see an immediate drop in rankings and traffic if you stop SEO, it is generally a matter of time before the decline starts. SEO is an ongoing process, and maintaining a strong online presence typically requires consistent effort.

No, we don’t but we can teach you about the benefits of organic traffic through SEO.

No. Our SEO packages aren’t for that but contact us to discuss a marketing package that will cover it and more.

Each month, you’ll be furnished with a detailed report that tracks your website’s movement in Google’s search engine rankings. Early on, while increased call volume might not be immediately noticeable, this report will serve as a tangible measure of your week-over-week growth.

 

Rest assured, our dedicated efforts are aimed at steadily advancing towards the ultimate goal you’ve set for your online presence.

No one can guarantee you to rank number 1 on Google.

Some SEO agencies might offer guarantees like certain rankings within a specific time frame. However, these guarantees should be approached with caution. It’s essential to understand what exactly is being guaranteed and the methods being used to achieve these results.

We employ best practices and strategies that have a high likelihood of success, the nature of search engines and the online environment means that absolute guarantees are not feasible. It’s advisable to focus on sustainable, ethical SEO practices that contribute to the long-term success of your website.

Our guarantee is that nobody will work harder to get you the rankings you deserve for your SEO ROI.

Call or Email Anytime. Always Happy to Chat.